ARRI has once again made headlines — this time with a massive $18,500 price drop on select ALEXA 35 camera sets. As one of the most widely used digital cinema cameras in the world, the ALEXA 35 continues to dominate high-end productions even years after its release. This new pricing move makes it more accessible than ever for cinematographers looking to own the gold standard in digital film imagery.
Overview & Key Features
The ALEXA 35 remains ARRI’s most advanced Super 35 digital cinema camera, delivering stunning image quality with a dynamic range of over 17 stops. Its new REVEAL Color Science and improved highlight roll-off have set the benchmark for cinematic texture and tonal response. Even as newer models from other brands hit the market, the ALEXA 35’s balance of reliability, latitude, and color depth keeps it on top.
- Super 35 4.6K ARRI ALEV 4 CMOS sensor
- 17 stops of dynamic range with REVEAL Color Science
- ARRI Textures for on-set look customization
- New Compact Cine LPL lens mount compatibility
- Extensive accessory ecosystem and modular design
Real-World Impressions
On film sets around the globe — from Hollywood features to Netflix originals — the ALEXA 35 continues to define the digital cinema look. Its natural highlight roll-off and deep color rendering give DPs confidence that what they capture will hold up through grading and delivery. With this price adjustment, smaller studios and independent filmmakers can now join the league of ARRI shooters without compromising on quality.
What People Are Saying
According to Newsshooter’s report, industry professionals have reacted positively to ARRI’s move, calling it “a smart and overdue realignment” that could reinvigorate ownership in the professional camera space. Users note that even after two years, the ALEXA 35 remains unmatched for tonal accuracy and color consistency across production pipelines.
Price & Where to Get It
The ALEXA 35’s new price point represents one of the most significant drops ARRI has ever offered — a clear signal that the brand wants to keep its flagship accessible amid growing competition. For those who have been waiting to invest, this may be the perfect opportunity.
Reasons to Buy
- Industry-leading color science and dynamic range
- Massive $18,500 price drop on select sets
- Trusted by top DPs and production houses worldwide
- Future-proof with broad workflow compatibility
Join the Conversation
How do you think this price drop will impact the professional camera market? Has ARRI just made ownership realistic for more filmmakers? Share your thoughts below.
